Usually most of the ADWords users those who are newbies to ADWords are just meant to increase the clicks and divert the visitors to our website.
But do you think this is the best practice to move on with the things further.
The answer is “NO”.
HOLD ON YOUR BREATH FRIENDS 
Now I know that you might be thinking that, why the answer is “NO”.
Let me explain in brief. When we are working with PPC Campaign there are much more factors that affect the Campaign Performance. But out of those CTR (Click Through Rate) plays the vital role. So lets start with CTR as discussed in the below article.
Now in this article I am going to highlight on some important aspects of CTR. Here now I am going to mention some of the tips of how to improve the CTR of your campaign.
So What is CTR ?
Ans. Clickthrough rate or CTR helps us to measure the performance and success of the online advertising campaign.
How to Calculate CTR
CTR can be obtained by dividing the number of clicks on AD by the number of impressions of the particular AD (in %age i.e., multiplying the result by 100)
So now what can be done to improve your Campaign Performance or improve the CTR of your campaign?
Let’s have a look at some of the points to improve the CTR of the Campaign.
1) Use Capital Words in Title Of AD Format
Whenever we are preparing the AD Format though it needs a proper keyword research and proper word formation but do we think that will be sufficient for the AD to be served or clicked by the user ??
The answer might be partially ‘YES’ and even ‘NO’ as well.. The reason is that if the AD is prepared without highlighting on the term that we want to focus then it might not create good impact. So it is advisable to capitalize all of the words in the title by which it may help your AD to highlight and the chances may increase for the AD to be clicked more.
For example : “development experts” can be written as “Development Experts”
2) Try to Use Numbers
Try to implement numbers in the AD format. If in a case where if you are targeting on the terms where numbers can be used then it is advisable to use numbers rather than writing in words. This will help the AD to be focused more to visitors.
For Example : In a case where we want to write “three effects” then it can be written as “3 Effects”
3) Special Symbols
Use of special symbols like ©℗and such others should be done if possible while preparing the AD Format. As by using this kind of symbols it will help to gain more and more visitors and also help to gain visitor confidence.
4) Seasonal Relevance
Festival time is the time period where most of the visitors are looking for some sort of discount and low rates banners around their search query results.
Don’t you think that we should make the optimal use of this time period to get more output??
The answer must be YES. I’m not forcing / insisting you to do so but this can be the best practice to get more clicks and visitors.
So try to place and promote some offers or some discount by which visitors get attracted (as per the human mentality 
) and might come to your AD and land on your website that in turn can help to generate revenue.
5) Keywords in Headline
The last and the main point to be kept in mind while preparing ADs. Using the targeted keywords / broad category keywords in AD format and Title will help to gain better placement and user acquisition too.
So friends these are some of the points that I think may help to gain better AD Placement and also get your CTR to higher %age as well.
And at last just I would like to say is “KEEP ON RESEARCHING AS THIS IS THE ONLY WAY TO INVENT NEW THINGS AND GAIN BETTER RESULTS ”
