Usually most of the ADWords users those who are newbies to ADWords are just meant to increase the clicks and divert the visitors to our website.

But do you think this is the best practice to move on with the things further.

The answer is “NO”.

HOLD ON YOUR BREATH FRIENDS

Now I know that you might be thinking that, why the answer is “NO”.

Let me explain in brief. When we are working with PPC Campaign there are much more factors that affect the Campaign Performance. But out of those CTR (Click Through Rate) plays the vital role. So lets start with CTR as discussed in the below article.

Now in this article I am going to highlight on some important aspects of CTR. Here now I am going to mention some of the tips of how to improve the CTR of your campaign.

So What is CTR ?

Ans. Clickthrough rate or CTR helps us to measure the performance and success of the online advertising campaign.

How to Calculate CTR

CTR can be obtained by dividing the number of clicks on AD by the number of impressions of the particular AD (in %age i.e., multiplying the result by 100)

So now what can be done to improve your Campaign Performance or improve the CTR of your campaign?

Let’s have a look at some of the points to improve the CTR of the Campaign.

1) Use Capital Words in Title Of AD Format

Whenever we are preparing the AD Format though it needs a proper keyword research and proper word formation but do we think that will be sufficient for the AD to be served or clicked by the user ??

The answer might be partially ‘YES’ and even ‘NO’ as well.. The reason is that if the AD is prepared without highlighting on the term that we want to focus then it might not create good impact. So it is advisable to capitalize all of the words in the title by which it may help your AD to highlight and the chances may increase for the AD to be clicked more.

For example : “development experts” can be written as “Development Experts”

2) Try to Use Numbers

Try to implement numbers in the AD format. If in a case where if you are targeting on the terms where numbers can be used then it is advisable to use numbers rather than writing in words. This will help the AD to be focused more to visitors.

For Example : In a case where we want to write “three effects” then it can be written as “3 Effects”

 3) Special Symbols

 Use of special symbols like ©℗and such others should be done if possible while preparing the AD Format. As by using this kind of symbols it will help to gain more and more visitors and also help to gain visitor confidence.

4) Seasonal Relevance

 Festival time is the time period where most of the visitors are looking for some sort of discount and low rates banners around their search query results.

Don’t you think that we should make the optimal use of this time period to get more output??

The answer must be YES. I’m not forcing / insisting you to do so but this can be the best practice to get more clicks and visitors.

So try to place and promote some offers or some discount by which visitors get attracted (as per the human mentality ) and might come to your AD and land on your website that in turn can help to generate revenue.

5) Keywords in Headline

The last and the main point to be kept in mind while preparing ADs. Using the targeted keywords / broad category keywords in AD format and Title will help to gain better placement and user acquisition too.

So friends these are some of the points that I think may help to gain better AD Placement and also get your CTR to higher %age as well.

And at last just I would like to say is “KEEP ON RESEARCHING AS THIS IS THE ONLY WAY TO INVENT NEW THINGS AND GAIN BETTER RESULTS ”

Internet carries unique multimedia capabilities offering a vast array of information at a one touch button bringing more and more customers to make its use for searching and developing things. This is the reason that this vast medium attracts many companies to make their brand promotion through internet by creating a website. But in this era of fierce marketing tactics and brand clutter, a company can only stand the competition by hiring professional and only the best Branding Services. The main focus of the firms who provide branding services is to create compelling branding concepts which would help the company to connect with their customers, communicate the brand promises effectively while loyally reflecting the personality of the company. Mainly the branding services include brand naming, brand development, re-branding services and brand sustenance ideas.

Just like branding provides uniqueness to a company, having a separate identity is also inevitable in the world of internet marketing otherwise there is a threat to get lost in the cyber crowd. As internet is an easily accessible medium so thus it enjoys enormous companies, brands, websites and information which make it difficult for companies to maintain separate identity. So it is very essential that proper identity services are implemented by companies in their promotion and advertising strategies. Identity Services help in developing an effective and appropriate corporate identity/logo design after deep consideration and discussions. While developing the essence or identity of a brand, few things are kept in mind like the companys vision, beliefs, target audience, attitude, personality and perception. After keenly understanding these aspects of the company a strong and robust corporate identity is prepared that relevantly belongs to that company.

So it will be much helpful to hire only professionals and the most effective Corporate Internet Branding service providers to get the best results.

Image Credits : blogsnreviews.com Source : articlesnatch.com

The other reason that be noted is that usually in a case where two prominent companies dealing in same business try to offend the other one and even seeking for a chance to take over the competitor of itself. This happens only because of lack of proper Brand Management Practices and proper management of company and in other terms also.

And the other issue that may play main role is lack of involvement of CEO of the company.  The CEO doesn’t pays attention to the analysis of the marketing experts, other researchers and even suggestions of experienced chief marketing officer.

So, this may lead to failure of company and indirectly the brand reputation hurts and cause to downfall of the company progress.

So the possible reasons for Brand Failure are listed as under:

1. Not delivering the communicated brand commitment.

2. Lack of interlinking Brand Planning and Business Strategic Planning together.

3. Decrease in service quality and product deliverables.

4. Increase in product / service costs inviting other competitors to take over you and become more popular in the market and sell their product more than yours and even increasing process may also pull you down more towards inflation which is again a negative point.

5. The brand gets buried soon as time passes after all of the above described practices are applied to your business which leads to downfall in profit graphs.

6. Limiting the brand to only one channel and even to the business channel which is not much prominent in the prevailing market and also not fulfilling the customer needs.

7. Lacking back in a process where new variations of the product is coming in to market but though dealing in the same category because of low funds and other reasons related to monetary issues.

8. Dealing in targeted market by following totally inefficient way to sell and promote your brand.

9. Not implementing the new incremental strategies and improvement to your brand.

10. Misguiding you targeted market by creating variations of your product rather than delivering the committed product to your customer to fulfill their needs.

11. By introducing the sub brands may totally divert the original brand in some negative path that may lead to decrease your market reputation and brand reputation also.

12. Trying to raise your brand to some higher level but without proper strategic thinking and analysis may also lead to cause your brand in market.

13. Trying to copy your leading competitor rather than trying to stand out of the competition as compared to your competitor that in turn increase your competition.

14. Not getting involved in new innovations but just dealing with the same brand.

15. Making decisions that are not according to the brand and company benefits.

16. Not having proper knowledge of brand and Product that you are selling with seniors and other officials in the company.

17. Just ignoring the brand equity management rather than analyzing and implement some effective steps to improve business and increase consumer contact.

18. Just applying the decisions at the end of the development process of the product rather than implementing it right from the basic phase of product development.

19. Mixing the brand management practices with product management practices whereas both are totally different entities.

20. Just promoting the product with improper management and supervision.

21. Well thought-out marketing decisions are second guessed by non-marketers who think marketing is a matter of opinion rather than an art and a science in which experience matters

22. Defining your target consumer too broadly

23. Not understanding the consumer needs and requirements

24. Just promoting the brand without any type of central control so that other brands may also take over your brand and move ahead.

25. Using very common brand name as brand name should be unique and identifiable by customers.

26. Not defining your Brand purpose properly which in turn raise confusions in customer minds.

27. Trying and simply copying present competitor trends rather than implementing some innovative idea to attract customers and targeted market.

28. Just trying to improve the product quality rather than improving the brand promotional activities as both are interlinked with each other.

29. Just simply trying to acquire all of the points related to the product rather than focusing on your specialization and expertise.

30. Changing the brand promotional activity on frequent basis and even its strategy which may raise confusions in customer’s mind.

31. Losing market share and targeted customer acquirement because of improper promotions.

32. And even promoting the brand in excessive manner that may also move your customers away.

33. Spending lots of money on unnecessary promotions and other activities.

34. To be in focus for such institutions who may affect your reputation in market.

35. Recruiting the expert personnel who helps to promote your brand in proper way.

Please suggest if you think I forgot to mention some points.

Source: brandingstrategyinsider.com

Before we get to strategy, I have one rule.

The Rule: Don’t only share your content, people don’t care about ONLY your content.

Now with that rule out of the way, let’s talk about developing a strategy and tactics for sharing content on social web. This framework should work for sharing content your business creates as well as other relevant information to those in your industry.

B2B Social Media Content Sharing Strategy in 7 Steps

1. Understand What Is Interesting To The People You Are Trying To Influence – If you are in a B2B marketing department you likely know what you want to tell them about your products. Do you have a clear understanding of what they are interested in in general related to their industry? Do you know what information they need to do their jobs better? In some cases you or a member of your organization will know these answers. If you aren’t sure about the type of content you customers are looking for, then consider trying a few of these approaches:
* Look at popular articles from industry trade publications
* Use Twitter Search for industry keywords to see which links are being shared
* Ask customers what information they look for online

2. Develop A Process To Gather Relevant Information To Share – It is unlikely that your B2B company has a full time social media team member and if you do, they are likely booked solid. This means that spending your entire day looking for information to share isn’t an option. To solve this problem, invest a little time to set up a system that allows you to filter and receive content to share in one place. One of the easiest ways to do this was to set up an RSS reader, such as Google Reader. RSS feeds allow you to get new posts from across the Internet in one place in real-time. You can import RSS feeds from leading industry media outlets as well and feeds from Twitter Search and Google Blog Search results into your selected reader. By doing this you have created one tab in your browse that is jam packed with relevant information to you customers that is ready to share. If RSS readers aren’t your thing, you could always use a real-time search engine like Collecta to help gather information.

3. Preform A Content Distribution Inventory – Take a look at how your business is distributing information online right now. What is missing to properly reach your customers is an e-mail newsletter? Twitter account? Blog? etc. Do you need everything, no. However, content on the social web can get more powerful as more pieces are put into place. Inbound marketing has a lot to do with probability. If you distribute information in 6 ways instead of 3 it is more likely that people will find it.

4. Segment B2B Content By Platform – Once you have a method of gathering content to share and ways to distribute it online, you have to put the two together. For example if you are searching Twitter, it is likely many of those may be retweeted through one or multiple business accounts. While you may pull all of the stats from your feeds and use them for a blog post or SlideShare presentation. The point is that different types of online content serve different purposes. By segmenting content it makes it quicker and easier to share.

5. Set Up Cross-Posting – Repetition is the enemy when it comes to sharing B2B content online. People who share a high frequency of good content online use services to distribute. For example using a service like Tubemogul it is easy to upload a video once and post it to multiple video sharing sites. Another popular service Posterous can allow you to post a picture to Twitter, Flickr and Facebook all at the same time. Doing research to see what type of platforms can help with your content distribution could not only save time, but insure that opportunities for distribution aren’t missed.

6. Implement Measurement For Each Distribution Method – Measurement is still the painful part of content distribution. Most platforms have their own measurement systems to track views, engagement, etc. This means it is difficult to have one dashboard to look at your measurement for each social platform. Even though spreadsheets can be painful, most services will let you export your measurement information as a .csv file. Doing this would allow you to have one spreadsheet document with measurement data to help compare platforms and demonstrate overall success.

7. Optimize Distribution Timing – Like it or not different segments of people online have different habits. Some people like to check e-mail in the morning and tweet in the late afternoon. So to add a layer of complexity to the process of sharing content, it is important to look at measurement data from step 6 to understand when you need to be sharing. Does this mean you need to actually share it at these times? No. Many tools exist that will let you schedule how you share content online. For example for most blogging platforms have a scheduling feature and services like CoTweet and Hootesuite will allow you do schedule messages on Twitter.

Sharing content buildings credibility and improves all inbound marketing efforts. I hope these steps will help outline a strategy to allow content sharing to be a success for your business. Other content sharing tips that you think should be added?

Source : B2B Social Media Content Sharing Strategy in 7 Steps

Many of these new features were previewed at the recent “Runway” event last month. The two biggest changes or enhancements that users will immediately notice involve image search and a new “accordion” module at the top of search results (though it doesn’t always appear).

Do a search for “Toy Story 3″ or “Lady Gaga,” for example, and you’ll see this:

Users can flip through panes that contain different types of information. In the case of Toy Story 3 there are “overview,” “video” and “Twitter” tabs. The content types and number of tabs will vary and be relevant to the query. In the case of Lady Gaga there are additional “events” tabs and “album” tabs. The events tab contains a link to buy tickets. There are also horizontal tabs with related content on top.

Search SVP Shashi Seth told me that there will be more such transactional elements in search results going forward. It doesn’t currently exist but one could easily imagine an embedded OpenTable link tied to a specific restaurant query. And there are other scenarios in which this accordion module could enable actions or transactions. Travel is another category that quickly comes to mind.

I spoke to Seth about the potential appearance of display and rich media advertising in this area of the page. (Earlier today I moderated the SMX East panel on search and display, so it’s on my brain.)  He said that isn’t the case at launch but Yahoo has thoughts along those lines in certain commercial contexts.

This module also enables “discovery” of information in a way that traditional search results do not. There’s a mixture of push and pull going on here, which is very interesting. Accordingly it goes beyond the “smart box”/”one box” universal search approach favored in the past couple of years.

Consistent with the notion of making page one more “actionable,” Yahoo is integrating what it calls “quick apps” into search farther down the page. The first of these is a Netflix app that will open a window and enable “Netflix members to add movies to their Queue right from the Search results page.”  You could also watch trailers and theoretically stream entire movies in this window.

The philosophy behind all these moves involves taking search “from finding to doing.”

As mentioned, image search is being revamped. Image pages get a new more visually engaging and “immersive” environment. Yahoo is putting more slideshows (from Flickr and other Yahoo sites) in image search results that then lead to pages that look like this:

Beyond this, Yahoo image search will allow people to “view personally meaningful public Facebook albums from friends when they sign-in and connect their Yahoo! accounts to Facebook.”

Finally Yahoo says that iPhone and Android users will see faster and “more sophisticated” search results built on HTML5. The new Yahoo Finance app is an example of this.

This collection of new features and tools rolls out immediately in the US and then globally next year.

Yahoo has been promising UI/UX innovation for many months and these new capabilities represent something of a down payment. However the company says it will continue to do more and go further over the coming months. This “is just the beginning.”

Source : Searchengineland

“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

“We’re always reassessing our ranking and user interface, making hundreds of changes each year,” adds Keshava. “We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”

This change may prove to be helpful for a lot of searches, but they could still do more in this area if you ask me. For exmaple, they could rank tag pages (commonly used on news sites and blogs) as top results for appropriate searches.

For instance, if I search for “WebProNews SEO articles” or “SEO articles on WebProNews”, it couldn’t get any more relvant than the WebProNews SEO tag page. That points to every SEO article we have. Yet, this result is nowhere to be found for either query, and it’s certainly not unique to us (ironically, another article in which I made a similar complaint ranks at the top). These pages aren’t often linked to, so they don’t get the PageRank, but does that make them less relevant for queries like this?

Source : Webpronews

* AdWords Campaign Experiments (ACE)

This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and placements. Basically you run your existing campaign alongside an experimental campaign.

You choose what percentage of auctions you’d like each campaign to participate in, and then watch what happens. If your experimental campaign is significantly more successful than your original campaign, you can decide to apply the changes to all of your auctions.

* Analyze Competition Feature

Google has added a new tool to the AdWords Opportunities tab that allows you to see how your campaign performance compares to the average performance of other advertisers. Google measures such indicators as click-through rate, average position, and impressions.

It shows these metrics for each of the different categories that represent your offerings. It can help you identify which aspects of your campaign are inferior to your competition, and then prompt you to improve those aspects accordingly.

* Ad Sitelinks

Ad Sitelinks let you add additional links to pages within your site in your ads, provided your ads appear at the top of search results. The idea is that more people will click through to your site if you offer them more options. The feature was introduced in November, though this summer Google add a couple of new characteristics.

One new characteristic is that additional links can be condensed into one line of text (previously the only option was two lines). The other change is that advertisers no longer need Google’s approval to set up Ad Sitelinks for their campaigns. You can set up Ad Sitelinks in the Campaign Settings tab.

* Keyword Diagnosis Tool

This new tool lets you see which of your pay-per-click keywords are currently prompting your ads to show, and why the other keywords aren’t spurring ads. You can access it from the More Actions drop-down menu within the Keyword tab.

If you want you can limit your diagnosis to a particular country and/or language. If you are seeing that certain keywords are not resulting in ads because of Quality Score issues, you might decide to resolve those issues. Or you might choose to increase your bids to get your ads shown.

* Broad Match Modifier

This new AdWords management feature lets you create keywords that are more targeted than broad match and have a greater reach than phrase or exact match. To implement this feature, you put a plus sign (+) in front of one or more words in a broad match keyword. Each word following a (+) sign must appear in the user’s query exactly or as a close variation.

The words that are not preceded by a (+) sign will prompt ads on more significant query variations. This feature will likely drive more traffic for those switching from broad match, and attract more qualified traffic for those switching from phrase or exact match.

* Reports Moving to Campaigns Tab

The AdWords Report Center is slowly being phased out as performance reports are moved onto the Campaigns tab. According to Google, it’s best to put performance information on the same page where you manage your campaign.

Reports include campaign reports, ad group reports, and account-level reports. They will specifically be stored in a new part of the Campaigns tab called the Control panel and library.

* Google Ad News

In June Google unveiled Google Ad News, a website that aggregates advertising news, including news related to AdWords. The site is organized into advertising categories, including search advertising; mobile advertising; and TV, radio and print.

For advertisers and advertising professionals with little time to sift through the categories, a top advertising news category provides Google’s most valued advertising-related articles. Articles come from such publications as The Detroit News, Business Week, and The Guardian.

Source : searchenginejournal.com

A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.Great colorful pictures and pretty borders and great at keeping a readers attention on a landing page and you have either paid traffic of free traffic.

You also want to keep you speech very simple so all readers can understand your copy. Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly you’re your offer. Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan. The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up.

My system to make a landing page is like this:

•    Bold Headline
•    Some eye catching copy
•    Bullet point of some benefits
•    Closing copy
•    Offer
•    Test conversions and make changes
•    Retest pages

We have put together a collection of landing pages and you can download for free. With them you change the copy to your own and upload them to your web site. If you have ever tried to make a good landing pages to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages.

Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.

Source : website-marketing-pros.com

While social media has all the engagement buzz right now, the majority of studies are still dealing strictly with the B2C industry, so much so that there’s a serious question mark over the value of B2Bs utilizing SM streams at all.

Of course, LinkedIn has its place, but what do B2B services really need to concentrate on if they want to have a viable social media presence? In no particular order, let’s take a look at the value of social media from a B2B point of view.

1. Cut out the chat.

Businesses care about product and price just like B2C customers. Unlike B2C’s, they don’t want to be friends; they want to be colleagues who get on well, so forget the usual rules for Twitter or Facebook. You don’t need to “add personality”. You need to tell them in plain English what it is you offer, what it’s for and how it benefits their business model.

“So, that’ll be traditional marketing then?”

Well…not quite.

One of the best things about social media is its lack of tolerance for hyperbole. Think of your presence as a nice way to increase web traffic with a newsdesk function, but make sure you quickly step on any copy containing sentences like “seamlessly synergizes your multistream strategic presence”. Instead, go with “allows you to easily manage multiple accounts”.

In other words: SM cuts out the bulls**t.

2.Provide a great sales experience.

Whatever industry you’re in, one of the biggest consumer and business bugbears is poor customer service.

You can provide a great product, sell it at a competitive price and offer free service if something goes wrong. But I guarantee that if you don’t have a direct point of contact to facilitate that service, you’ll fail miserably.

Social media is a great way to ensure that your teams know what is happening with each other, and to make sure the people you do business with can contact the right person directly. You can also quickly join up any gaps between sales and development by making sure your reps have a decent knowledge of your product.

This sounds like common sense (because it is), but there’s a difference between knowing all the features of a product and knowing when and how it’s useful, so utilise the training and internal communication possibilities SM streams provide.

3. Level of contact.

There’s a certain view in B2B that unlike individual customers, businesses don’t spend a lot of time hanging out on Facebook. They also get enough email as it is, so you need to be careful about what you tell them and when. Businesses generally want less communication from you, so don’t sign them up to a newsletter. Instead concentrate on genuinely meaningful interactions.

If you have lunch twice a year to discuss a specific project then you are accomplishing far more than blurting updates about version 12.6 of your latest widget. If they need it, they’ll ask. Any business that knows what its doing will also know when to ask for specialist help with complex issues.

This, of course, is ridiculous.

OK, so they do their own research, but where are they getting that data?

Your customers say they want ‘limited, meaningful interaction’ from you. But do you honestly think they’ll ignore free advice or a one-up on the competition?

Follow the SM rulebook: participate and contribute extra value. Use SM to raise your company’s profile and respect levels. Of course you should have guidelines in place, but it’s far more useful to have an engagement rate based on your actual usefulness as a supplier rather than strictly dictated by a calendar.

You can also balance your customer interaction in the B2B market by researching your clients and keeping detailed reports. Conduct regualar appraisals of previous clients and think about their stated needs, and see if you genuinely think their actual requirements have changed.

If you have a strong case then contact them, make sure you have a clear and consistent strategy for outreach based on needs and your own potential for continued business/profit.

If you feel you have a genuine service to offer an existing or potential customer, doesn’t it make more sense to send them a tentative tweet rather than wait 3 months for the next scheduled meeting?

4. Regulating an unlimited buying cycle.

In the data age there’s no such thing as a seasonal buying cycle, so allowing potential clients multiple points of contact is always a good idea.

Your clients will be determining their own contact times, and they’ll already have done their own research. They come across a problem and decide on the tools they need to tackle it before they contact you, and when they do they don’t necessarily require your sales spiel.

They want singular pieces of product information so that they can utilize it for specific reasons. Fortunately that’s information you can provide quickly and easily via SM by detailing upgrades, modifications, and new services.

You’ll remove the need for customers to constantly visit your main site and dispense with the need to send out overlong email reminders.

5. Opinion monitoring

Recommendations from independent online services carry a lot of heft with buyers, certainly more so than information directly from you, so having an outreach team for social media is invaluable.

By creating a regular buzz report and becoming more active on forums, you can engage and create a lot of positive commentary around your service, exactly as B2C’s have done.

While the tone of voice you use may be different, ultimately social media has the potential to bridge the gaps between B2C and B2B marketing, creating better value from pooled research, and as such B2Bs ignore or under-utilize the medium at their peril.

Source : econsultancy.com

The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites.

To activate this filter in AdWords, go to your AdWords account and select “non Ad Planner 1000″ within the “category filters” section.

The top list lists facebook.com as the number one ranking site globally with 570,000,000,000 page views and 540,000,000 unique visitors. The list will be updated monthly and does not include adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites. Yes, Google removes some of their own sites.

Where does this data come from? Google explains it comes from “aggregated Google Toolbar data from users who have opted in to enhanced features, publisher opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. The data is aggregated over millions of users and powered by computer algorithms.”

The other Ad Planner features released today include a way to export your Google Content Network Placements from Ad Planner to AdWords and you can now create lists within Ad Planner.

For more details, see the Google AdWords Blog.