Google Revises Algorithm to Show More Results from a Domain

Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.

“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

“We’re always reassessing our ranking and user interface, making hundreds of changes each year,” adds Keshava. “We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”

This change may prove to be helpful for a lot of searches, but they could still do more in this area if you ask me. For exmaple, they could rank tag pages (commonly used on news sites and blogs) as top results for appropriate searches.

For instance, if I search for “WebProNews SEO articles” or “SEO articles on WebProNews”, it couldn’t get any more relvant than the WebProNews SEO tag page. That points to every SEO article we have. Yet, this result is nowhere to be found for either query, and it’s certainly not unique to us (ironically, another article in which I made a similar complaint ranks at the top). These pages aren’t often linked to, so they don’t get the PageRank, but does that make them less relevant for queries like this?

Source : Webpronews

 

What’s New With Google AdWords?

Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website.

* AdWords Campaign Experiments (ACE)

This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and placements. Basically you run your existing campaign alongside an experimental campaign.

You choose what percentage of auctions you’d like each campaign to participate in, and then watch what happens. If your experimental campaign is significantly more successful than your original campaign, you can decide to apply the changes to all of your auctions.

* Analyze Competition Feature

Google has added a new tool to the AdWords Opportunities tab that allows you to see how your campaign performance compares to the average performance of other advertisers. Google measures such indicators as click-through rate, average position, and impressions.

It shows these metrics for each of the different categories that represent your offerings. It can help you identify which aspects of your campaign are inferior to your competition, and then prompt you to improve those aspects accordingly.

* Ad Sitelinks

Ad Sitelinks let you add additional links to pages within your site in your ads, provided your ads appear at the top of search results. The idea is that more people will click through to your site if you offer them more options. The feature was introduced in November, though this summer Google add a couple of new characteristics.

One new characteristic is that additional links can be condensed into one line of text (previously the only option was two lines). The other change is that advertisers no longer need Google’s approval to set up Ad Sitelinks for their campaigns. You can set up Ad Sitelinks in the Campaign Settings tab.

* Keyword Diagnosis Tool

This new tool lets you see which of your pay-per-click keywords are currently prompting your ads to show, and why the other keywords aren’t spurring ads. You can access it from the More Actions drop-down menu within the Keyword tab.

If you want you can limit your diagnosis to a particular country and/or language. If you are seeing that certain keywords are not resulting in ads because of Quality Score issues, you might decide to resolve those issues. Or you might choose to increase your bids to get your ads shown.

* Broad Match Modifier

This new AdWords management feature lets you create keywords that are more targeted than broad match and have a greater reach than phrase or exact match. To implement this feature, you put a plus sign (+) in front of one or more words in a broad match keyword. Each word following a (+) sign must appear in the user’s query exactly or as a close variation.

The words that are not preceded by a (+) sign will prompt ads on more significant query variations. This feature will likely drive more traffic for those switching from broad match, and attract more qualified traffic for those switching from phrase or exact match.

* Reports Moving to Campaigns Tab

The AdWords Report Center is slowly being phased out as performance reports are moved onto the Campaigns tab. According to Google, it’s best to put performance information on the same page where you manage your campaign.

Reports include campaign reports, ad group reports, and account-level reports. They will specifically be stored in a new part of the Campaigns tab called the Control panel and library.

* Google Ad News

In June Google unveiled Google Ad News, a website that aggregates advertising news, including news related to AdWords. The site is organized into advertising categories, including search advertising; mobile advertising; and TV, radio and print.

For advertisers and advertising professionals with little time to sift through the categories, a top advertising news category provides Google’s most valued advertising-related articles. Articles come from such publications as The Detroit News, Business Week, and The Guardian.

Source : searchenginejournal.com

 

SearchWiki : Make Your Own Search

Have you ever wanted to mark up Google search results? Maybe you’re an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it’s not there at all and you’d like to add it. Or maybe you’d like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.

Today we’re launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future. SearchWiki is available to signed-in Google users. We store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

The changes you make only affect your own searches. But SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the “See all notes for this SearchWiki” link.

This new feature is an example of how search is becoming increasingly dynamic, giving people tools that make search even more useful to them in their daily lives. We have been testing bits and pieces of SearchWiki for some time through live experiments, and we incorporated much of our learnings into this release. We are constantly striving to improve our users’ search experience, and this is yet another step along the way.

For Details

 

Google unleashes unlocked G1 on developers

Good news if you’re a developer itching to get your creative developer hands on a T-Mobile G1–and especially good news if you happen to be a developer who lives outside an area covered by T-Mobile. Google has announced a SIM- and hardware-unlocked version of the first Android smartphone.

To get an Android Dev Phone 1, you’ll first need to register as an Android developer on the Android Market site, which entails a one-time setup fee of $25. Then the device will cost you $399 (free shipping here in the States). To accommodate demand, Google says it’s one device per developer account–for now.

The device will be available for purchase in 18 international markets, including the U.S., U.K., Germany, Japan, India, Canada, France, Taiwan, Spain, Australia, Singapore, Switzerland, Netherlands, Austria, Sweden, Finland, Poland, and Hungary. And more territories are on the way, Google says.

Now go build us some amazing apps, developers! Or if you’re just pretending to be a developer to nab one of these, go enjoy your new unlocked smartphone!

Source : news.cnet.com

 

No Importance of Back Link From .edu .gov Domains

We all have still confusion about back link important from .gov and .edu domains. i was also collection lots of back links from .in, .org, .info, .edu, .gov, and .co.uk. We know the importance of back links from these all domains. But now those days has gone.

i have read information about it on some forums, that if .in, .org, .info, .edu, .gov, and .co.uk domains are not linked to other domains and contains unusual more outbound links, main domain and linked domains will get loss for ranking. if any reputed domain from these all, .in, .org, .info, .edu, .gov, and .co.uk gives link back will be counted and will be effected in PR and also SERP.

So if we are planning to get back link from .org, .info, .edu or .gov domain, they should have good PR and also good quality link backs. Otherwise their back link can harm us.

 

Google Update Strategy And UI Update

Google updates its index data, including backlinks and PageRank, continually and continuously. Google only export new backlinks, PageRank, or directory data every three months or so though. When new backlinks/PageRank appear, they’ve already factored that into rankings quite a while ago. So new backlinks/PageRank are fun to see, but it’s not an update; it’s just already-factored-in data being exported visibly for the first time in a while.

Google also crawls and updates its index every day, so different or more index data usually isn’t an update either. The term “everflux” is often used to describe the constant state of low-level changes as we crawl the web and rankings consequently change to a minor degree. That’s normal, and that’s not an update.

Usually, what registers with an update to the webmaster community is when they update an algorithm, change scoring algorithms, or switch over to a new piece of infrastructure. Usually, Update Gilligan is just backlink/PageRank data becoming visible once more, not a real update. There haven’t been any substantial algorithmic changes in their scoring in the last few days.

One more thing to notice is that with the recent update Google has implemented an idea of displaying the useful links with the search results which will help to get the useful information on the result page and may also help in site popularity also.